The departmental research seminars aim to foster intellectual exchange and provide a platform for discussion on the latest advancements in the field of marketing.

This seminar covers all marketing-related research field and are open to all.

Contact:  Ismail Erzurumlu et Haosheng FAN, research seminar coordinators in Marketing Department.

Seminars 2024-2025

The schedule will be updated in a regular basis

• coming soon

Previous academic year seminars

• Billur Akdeniz (NEOMA BS- Visiting Scholar and the University of New Hampshire) –  The Impact of Sustainable New Product Development on Consumers’ Attitudes toward Brands in the Luxury Fashion Industry
• Prof. Camen The (NEOMA BS) – When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail