Mehdi Bagherzadeh, professor in the Strategy and Entrepreneurship department of NEOMA Business School, and Stefan Markovic, professor in the Marketing department of Copenhagen Business School (CBS), raise the issue in their paper “How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation”. The paper has been published in the Journal of Business Research (JBR), a 3 CNRS stars review. (online April 2018; paper July 2018).

Highlights
Co-creation with different types of external stakeholders alone does not improve innovation performance.
Successful co-creation initiatives need to boost product innovation.
Internal and external knowledge sharing is key to successful co-creation processes.

>Read the paper How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation

>Related news: NEOMA BS Mehdi Bagherzadeh professor member of the Committee of the World Open Innovation Conference (WOIC) 2018