Thirty-two students from the first class of the new Bachelor in Services Management programme at NEOMA were welcomed on the Rouen campus in mid-September.

The emotions were palpable on the Rouen campus when the first students in the Bachelor in Services Management at NEOMA were welcomed. “We are delighted with the success of our recruitment and it make us very happy to see the first class arrive,” said Bruno Godey, BMS director.

This brand new, three-year programme aims to teach future managers working in the excellence professions of French know-how and expertise, which is done in partnership with the iconic brands of Fauchon and L’Oréal, world leaders in their sectors.

The first day for the students in the Bachelor in Services Management programme offered the chance to meet the pedagogic team, discover the campus and its different spaces while also getting to know each other and creating their first connections in the class.