![](/sites/default/files/styles/news_header_xxl/public/img/prospective-strategique-longueur-davance-limprobable-NEOMA-1.png?itok=vU5zdad4)  [ Insights ](https://preprod.neoma-bs.com/neoma-s-world?cat=insights)

 

 [ Careers ](https://preprod.neoma-bs.com/neoma-s-world?tags=careers)

 

 

 

 
		{
			"@context": "https://schema.org",
			"@type": "BreadcrumbList",
			"itemListElement": [
		        {
            "@type": "ListItem",
            "position": 1,
            "name": "Accueil",
            "item": "https://preprod.neoma-bs.com/"
        },		        {
            "@type": "ListItem",
            "position": 2,
            "name": "NEOMA\u2019s\u0020world",
            "item": "https://preprod.neoma-bs.com/neoma-s-world"
        },		        {
            "@type": "ListItem",
            "position": 3,
            "name": "Strategic\u0020Prospective\u003A\u0020A\u0020Step\u0020Ahead\u0020Of\u0020The\u0020Improbable",
            "item": "https://preprod.neoma-bs.com/node/6665.md"
        }				]
	}
	 - [Accueil](https://preprod.neoma-bs.com/)
- [NEOMA’s world](https://preprod.neoma-bs.com/neoma-s-world)
- Strategic Prospective: A Step Ahead Of The Improbable
 
  

 

  #  Strategic prospective: a step ahead of the improbable 



 Published on 04/01/2021   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://preprod.neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://preprod.neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://preprod.neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [   View profile on Email](mailto:?subject=https://preprod.neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [   View profile on Copy](javascript:void(0);https://preprod.neoma-bs.com/news/strategic-prospective-step-ahead-improbable)

 Dieselgate, the 2007-2008 crisis, the Covid-19 crisis…. So many a priori improbable events. Can we prepare for what we call the “Black Swans”? Yes. Strategic foresight helps companies imagine the unimaginable, design all the scenarios to deal with them and detect the “weak signals” that precede them. Explanations.

From the article published in The Conversation France on April 8,2020: Comment les entreprises peuvent-elles se projeter dans le futur pour anticiper les crises ?

[https://theconversation.com/comment-les-entreprises-peuvent-elles-se-projeter-dans-le-futur-pour-anticiper-les-crises-135735](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftheconversation.com%2Fcomment-les-entreprises-peuvent-elles-se-projeter-dans-le-futur-pour-anticiper-les-crises-135735&data=04%7C01%7Ccecile.margain%40neoma-bs.fr%7Cf7a392dcc3504f0d251a08d8a29adee0%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C637438133328141194%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=7%2Btux87kxdnwGm5PEh7E43eAijUF9YFNsFhLuIR97CE%3D&reserved=0)



  ##  Related news 



   ![](/sites/default/files/styles/picture_card/public/img/echanges-commerciaux-USA.png?itok=ugs-GznL)  

###  [ The U.S. trade deficit: a symptom of strength, not weakness ](https://preprod.neoma-bs.com/news/us-trade-deficit-symptom-strength-not-weakness) 

28/05/2025

 [Insights](https://preprod.neoma-bs.com/neoma-s-world?cat=insights) 

Article by Nathalie Janson, Associate Professor of Economics in the Finance Department at NEOMA

  [ International ](https://preprod.neoma-bs.com/neoma-s-world?tags=international)

 



  



   ![](/sites/default/files/styles/picture_card/public/img/5-paradoxes-enseignement-superieur-mondial_Manceau-2025_NEOMA.png?itok=jwVBDiSR)  

###  [ Five paradoxes in higher education world-wide ](https://preprod.neoma-bs.com/news/five-paradoxes-higher-education-world-wide) 

12/05/2025

 [Insights](https://preprod.neoma-bs.com/neoma-s-world?cat=insights) 

Business Schools must reinvent themselves to meet present complex challenges. An analysis by Delphine Manceau.

  [ Academic excellence ](https://preprod.neoma-bs.com/neoma-s-world?tags=academic-excellence)

 [ International ](https://preprod.neoma-bs.com/neoma-s-world?tags=international)

 



  



 

 



  

  
		{
			"@context": "https://schema.org",
			"@type": "Article",
			"headline": "Strategic prospective: a step ahead of the improbable",
			"description": "Dieselgate, Covid-19 crisis: how to prepare for "Black Swans"? Video.",
			"image": "https://preprod.neoma-bs.com/sites/default/files/img/prospective-strategique-longueur-davance-limprobable-NEOMA-1.png",
			"publisher": {
				"@type": "Organization",
				"name": "NEOMA Business School",
				"logo": {
					"@type": "ImageObject",
					"url": "https://neoma-bs.com/sites/default/files/uploaded_images/neoma_logo.svg"
				}
			},
			"datePublished": "2021-01-04",
			"dateModified": "2025-07-31"
		}