REEVES William
PhD, Advertising
PhD, Advertising
Bill REEVES completed his doctorate in Advertising and Public Relations at University of Texas, Austin, USA where he also received both his M.A. (Advertising) and B.S. (Advertising). His research interests include Creativity, Sports Communication, Social Networking, Celebrity Endorsement, Sales and Sales Force Management, and Cross-cultural Consumer Psychology. He has presented his research at multiple conferences and has served as a manuscript reviewer for the Academy of Marketing Science.
He has taught or assisted in the teaching of Fundamentals of Communication, Web Marketing, Consumer Behavior, Millennial Marketing, Fundamentals of Marketing, Integrated Communication for Sports, Marketing Metrics, Introduction to Marketing, Sales and Sales Force Management, Advertising Research, Psychology of Advertising, Sports, Media, and the Integration of American Society, and Introduction to Advertising Creativity. Further, he is a two-time recipient of the Tracy-Lock/Morris Hite Endowed presidential Scholarship in Creative Advertising and was nominated as Outstanding Graduate Student Academic Employee.
Areas of research
- Sports Marketing
- Consumer Behaviour
- Cross-Cultural Consumer Behaviour and International Marketing
- Social Media
- Service Robots
Recent academic contributions
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MANTHIOU, A., P. KLAUS , V. G. KUPPELWIESER, W. REEVES, "Man vs Machine: Examining the Three Themes of Service Robotics in Tourism and Hospitality", Electronic Markets, September 2021, vol. 31, no. 3, pp. 511–527
DOI : 10.1007/s12525-020-00434-3 -
KIM, Y. K., M. YIM, E. KIM, W. REEVES, "Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media", Journal of Research in Interactive Marketing, May 2021, vol. 15, no. 1, pp. 30-48
DOI : 10.1108/JRIM-10-2019-0171
Article
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MANTHIOU, A., P. KLAUS , V. G. KUPPELWIESER, W. REEVES, "Man vs Machine: Examining the Three Themes of Service Robotics in Tourism and Hospitality", Electronic Markets, September 2021, vol. 31, no. 3, pp. 511–527
DOI : 10.1007/s12525-020-00434-3 -
KIM, Y. K., M. YIM, E. KIM, W. REEVES, "Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media", Journal of Research in Interactive Marketing, May 2021, vol. 15, no. 1, pp. 30-48
DOI : 10.1108/JRIM-10-2019-0171
Academic conferences
- KIM, Y., M.YIM, E.KIM, W.REEVES, "“I’d Like to Share it with My Friends on Facebook” Investigating Message Strategies to Encourage sWOM" in Marketing Edge, 2017, New Orléans