AHMAD HUSAIRI Mariyani
PhD, Marketing & Strategy
Marketing
PhD, Marketing & Strategy
Mariyani is an Assistant Professor of Marketing at NEOMA Business School. She received her BSc of Business Administration from Washington University in St. Louis (USA), MSc in Strategic Marketing and PhD in Marketing and Strategy from Cardiff University (UK). Her research interests are in the topics of marketing capabilities, crowdsourcing, artificial intelligence (AI) & product innovation and their relationship to firm performance. She currently teaches in the areas of Consumer Behavior, Market Intelligence & Quantitative Research Methods. Her research has been presented at the American Marketing Association (AMA) Conferences and at the European Marketing Academy (EMAC) Conference. Mariyani also served as an ad hoc reviewer for the Journal of Marketing Management and Industrial Marketing Management. In her previous life, she worked as a marketing executive with an oil & gas Fortune 500 company for 9 years.
Areas of research
- Marketing Capabilities
- Crowdsourcing
- Product Innovation
- Artificial Intelligence
Recent academic contributions
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AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, April 2024, vol. 179, pp. 114166
DOI : 10.1016/j.dss.2023.114166 -
PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, June 2023, vol. 191, pp. 122447
DOI : 10.1016/j.techfore.2023.122447 - AHMAD HUSAIRI, M., "'Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy" in 2023 AMA Winter Academic Conference, 2023, Nashville, Tennessee
Article
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AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, April 2024, vol. 179, pp. 114166
DOI : 10.1016/j.dss.2023.114166 -
PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, June 2023, vol. 191, pp. 122447
DOI : 10.1016/j.techfore.2023.122447 -
AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", Journal of Business Research, August 2021, vol. 132, pp. 45-55
DOI : 10.1016/j.jbusres.2021.04.004
Academic conferences
- AHMAD HUSAIRI, M., "'Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy" in 2023 AMA Winter Academic Conference, 2023, Nashville, Tennessee
- AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies-Complementary Capabilities Relationship" in Winter AMA, pp. 42, 2020
- RINDFLEISCH, A., C.PATEL, M.AHMAD HUSAIRI, "The Transaction Costs of Crowdsourcing" in AMA Summer Academic Conference, 2019
- AHMAD HUSAIRI, M., "Innovative Product Market Entry: the complementarity of public knowledge spillovers and R&D investment" in 2018, Academy of Marketing Science Annual Conference, 2018, New Orleans, Louisiana, United States
- AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Creating a superior product at any stage of industry life cycle : The role of functional and dynamic capabilities" in 45th Annual Conference European Marketing Academy, 2016, Oslo, Norway
- AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA , "The role of absorptive capacity in expediting entry timing as a competitive response." in 44th Annual Conference, European Marketing Academy EMAC, 2015
Participation at an academic or professional conference
- AHMAD HUSAIRI, M., P. RENAULT, C. PATEL , C. HAON, "Monetary rewards and self-selection in crowdsourcing : Managing the participation and contribution value trade-off" MSI Seminar, Grenoble Ecole de Management. 2021, Grenoble, France
- AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" Brown Bag Session - ESSEC Business School. 2019, Paris, France
- AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" Marketing research seminar -Neoma Business School. 2019, Paris, France
- PATEL, C., A.RINDFLEISCH, M.AHMAD HUSAIRI, "The transaction costs of crowdsourcing" in Frankfurt School Marketing Research Camp, 2018, Frankfurt, Germany
- AHMAD HUSAIRI, M., S.MALEK, D.GOTTELAND, C.HAON, "Functional Team diversity and performance: A meta-analysis" Brown Bag session - Neoma Business School. 2018, Rouen, France
- AHMAD HUSAIRI, M., V. G.KUPPELWIESER, "The managerial research implications in marketing: Reality check and future direction" Meet the Editor’ series - Neoma Business School. 2018, Rouen, France
- AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Optimizing market entry timing with the industry life cycle : a capabilities perspective" in Market Entry paper development workshop (PDW), 2017, Denver, United States
Professional journals
- AHMAD HUSAIRI, M., "Sommes-nous prêts à confier nos décisions d’achat à une IA ?", The Conversation, April 2024