BOZIC Branko

Marketing

PhD, Management Sciences, Marketing

Branko Bozic is Associate Professor in Marketing/Management at NEOMA Business School and serves as Program Head for the MSc International Business Development. Branko studies the dynamics of trust and distrust across various contexts due to their significant impact on individuals, organizations, and society. Through qualitative methodologies and by drawing on theoretical insights from multiple disciplines, Branko contributes to the development of theories that enhance our understanding of these crucial phenomena. His research has been published in journals such as Organization Studies, Journal of Business Research, Human Resource Management Journal, and European Management Journal. Branko is a member of the First International Network on Trust (FINT) and EGOS. In addition to his academic pursuits, Branko enjoys cycling, running, and black and white photography.

Areas of research

Development and repair of stakeholder trust in organizations
Trust in AI and emerging techologies
Grounded theory/Integrative research reviews

Article

BOZIC, B., S.SIEBERT, G.MARTIN, "A grounded theory study of factors and conditions associated with customer trust recovery in a retailer", Journal of Business Research, March 2020, vol. 109, pp. 440-448
DOI : 10.1016/j.jbusres.2019.12.032
BOZIC, B., S.SIEBERT, G.MARTIN, "A strategic action fields perspective on organizational trust repair", European Management Journal, February 2019, vol. 37, no. 1, pp. 58-66
DOI : 10.1016/j.emj.2018.04.005
BOZIC, B., V. G.KUPPELWIESER, "Customer trust recovery: an alternative explanation", Journal of Retailing and Consumer Services, April 2019, vol. 49, pp. 208-218
SIEBERT, S., G.MARTIN, B.BOZIC, "Organizational recidivism' and trust repair: a story of failed detectives", Journal of Organizational Effectiveness: People and Performance, October 2018, vol. 5, no. 4, pp. 328-345
DOI : 10.1108/JOEPP-07-2018-0054
BOZIC, B., "Consumer trust repair: A critical literature review", European Management Journal, August 2017, vol. 35, no. 4, pp. 538-547
SIEBERT, S., G.MARTIN, B.BOZIC, "Research into employee trust: epistemological foundations and paradigmatic boundaries", Human Resource Management Journal, 2016, vol. 26, no. 3, pp. 269-284
DOI : 10.1111/1748-8583.12103
SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "Looking 'Beyond the factory gates': Towards more pluralist and radical approaches to intraorganizational trust research", Organization Studies, 2015, vol. 36, no. 8, pp. 1033-1062

Academic conferences

KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust - does it?" in International Research Symposium in Service Management, 2018, Ljubljana, Slovenia
BOZIC, B., "Consumers' trust recovery in a food retailer" in Academy of Marketing Science, 2018
BOZIC, B., S.SIEBERT, G.MARTIN, "A process approach to organizational trust breakdown and trust repair", The Sixth International Symposium on Process Organization Studies, 2014, Rhodes, Greece
MARTIN, G., S.SIEBERT, B.BOZIC, "Re-conceptualising organizational trust repair: The case of repeated transgressions" in 73rd Annual, Academy of Management, vol. 1, pp. 10446, 2013, Florida, United States
MARTIN, G., S.SIEBERT, B.BOZIC, I.DOCHERTY, "Revising industrial sociology to shed new light on organizational trust repair" in 73rd Annual, Academy of Management, vol. 1, 2013
BOZIC, B., S.SABINA, G.MARTIN, "Guilty or not guilty? A neo-institutional perspective on trust repair" in Workshop on Trust Within and Between Organizations, FINT, 2013
SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "What do Burrell and Morgan's sociological paradigms and Fox's frames of reference tell us about organizational trust and trust repair literature?" in 29th Colloquim, EGOS, 2013, Montreal, Canada

Participation at an academic or professional conference

BOZIC, B., "Wait a minute, you are a monster: the role of brutal abstraction and re-establishing organic totality in in the emergence of organizational distrust" in FINT (The First International Network on Trust) Conference, 2022, Charleston, South Carolina, United States
BOZIC, B., S. SIEBERT, "Trust and distrust in secret service organizations" in EGOS, 2022, Vienna, Austria
KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" in 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust – does it?" in 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovenia
KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" in The La Londe Conference, 2018, La Londe les Maures, France

Concentration tracks