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LU Lijue

PhD in Business

Lijue is an Assistant Professor in the Information Systems, Supply Chain Management & Decision Support department at NEOMA Business School. She earned her PhD in Business from Universitat de Barcelona, where she was part of the research group "Game Theory and Assignment Markets". Lijue has a multidisciplinary background and her research focuses on decision science in business and management, with interests in Operations Management, Supply Chain Management and Coordination. Lijue’s work has been presented at international conferences and published in scientific journals such as European Journal of Operational Research and Journal of the Operational Research Society. Lijue also serves as an ad hoc reviewer for journals including Annals of Operations Research, Socio-Economic Planning Sciences, Operations Research Letters, among others.

Areas of research

  • Differential Game
  • Industrial Organization
  • Optimization
  • Supply Chain Management
  • Operations Management
  • Marketing

Recent academic contributions

  • LU, L., M. MENEZES, "Supply chain vertical competition and product proliferation under different power structures", International Journal of Production Economics, January 2024, vol. 267, pp. 109097
    DOI : 10.1016/j.ijpe.2023.109097
  • LU, L., J. NAVAS, "Advertising and quality improving strategies in a supply chain when facing potential crises", European Journal of Operational Research, February 2021, vol. 288, no. 3, pp. 839-851
    DOI : 10.1016/j.ejor.2020.06.026

Article

  • LU, L., M. MENEZES, "Supply chain vertical competition and product proliferation under different power structures", International Journal of Production Economics, January 2024, vol. 267, pp. 109097
    DOI : 10.1016/j.ijpe.2023.109097
  • LU, L., J. NAVAS, "Advertising and quality improving strategies in a supply chain when facing potential crises", European Journal of Operational Research, February 2021, vol. 288, no. 3, pp. 839-851
    DOI : 10.1016/j.ejor.2020.06.026
  • LU, L., J. NAVAS, "Lanchester duopoly model revisited: Advertising competition under time inconsistent preferences", Journal of the Operational Research Society, September 2020, pp. 1-17
    DOI : 10.1080/01605682.2020.1824551
  • LU, L., J. MARÍN-SOLANO, J. NAVAS, "An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management", European Journal of Operational Research, November 2019, vol. 279, no. 1, pp. 211-224
    DOI : 10.1016/j.ejor.2019.05.031

Participation at an academic or professional conference

  • LU, L., "Supply Chain Vertical Competition and Product Proliferation under Different Power Structures" in Dynamics of Socio Economic Systems conference, 2022, Rouen, France
  • LU, L., "Dynamic Pricing and Advertising with Reference Price Effect When Envisioning Product-recall Crisis" in Workshop on Dynamic Games and Applications, 2022, Paris, France
  • LU, L., "Dynamic Pricing and Advertising with Reference Price Effect When Envisioning Product-recall Crisis" in 19th International Symposium on Dynamic Games and Applications, 2022, Porto, Portugal
  • LU, L., "Product Proliferation in Supply Chain Management under Different Power Structures" in RESILIENT NETWORKS: POMS International Conference, 2022, Budapest, Hungary
  • LU, L., "Product Proliferation and Supply Chain Games" Distinguished Speakers Series online NEOMA Business School. 2021, Online, France
  • LU, L., "Product Proliferation and Supply Chain Games" in 31st European Conference on Operational Research, 2021, Athens, Greece
  • LU, L., "Advertising and Quality Improving Strategies in a Supply Chain When Facing Potential Crises" Dynamic Games and Applications Seminar online GERAD (Group for Research in Decision Analysis). 2020, Online, Canada
  • LU, L., "Advertising and Quality Improving Strategies in a Marketing Channel When Facing Potential Crisis" in 2019 2nd Catalan Economic Society Conference, 2019, Barcelona, Spain
  • LU, L., "Advertising and Quality Improving Strategies in a Marketing Channel When Facing Potential Crisis" in 2018 18th International Symposium on Dynamic Games and Applications, 2018, France
  • LU, L., "Aggregation of Time Preferences in a Cooperative Advertising Differential Game" in La Red Española de Elección Social, 2017, Barcelona, Spain
  • LU, L., "Time-Consistent Equilibria in Cooperative Advertising in Supply Chain Management" in International Society of Dynamic Games – China Chapter: Conference on Dynamic Games and Game Theoretic Analysis, 2017, Ningbo, China
  • LU, L., "Time-Consistent Equilibria in Cooperative Advertising in Supply Chain Management" in 11th International Society of Dynamic Games Workshop, 2017, Warsaw, Poland
  • LU, L., "Optimal Dynamic Advertising Under Time Inconsistent Preferences" in 17th International Symposium on Dynamic Games and Applications (presented by coauthor), 2016, Urbino, Italy