YANG Xingming
Doctor of Philosophy in Marketing (PhD)
Marketing
Doctor of Philosophy in Marketing (PhD)
Xingming Yang is an Assistant Professor of Marketing Management at NEOMA Business School. Xingming specializes in behavioral studies and works with other research methods such as qualitative interviews, econometrics, NLP, and ML. Xingming's research focuses on consumer behavior in the digital environment, as well as human-robot interaction in retail. She is also interested in price research and sustainable consumption and has multiple projects in these fields. Her research appears in Recherche et Applications en Marketing (English Edition). Her work on the adoption of service robots in retail has received the Best Communication Award from the Etienne Thil Conference. Xingming serves as a reviewer for Recherche et Applications en Marketing.
Areas of research
- Digital retailing
- Human-robot interaction
- Sustainable consumption
- Consumer behavior
Recent academic contributions
- YANG, X., "Service robot vs. salesperson how consumers perceive product information from the frontline interaction", 2023
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YANG, X., M. GARNIER, "Rethinking the impact of interactive technologies on the retailing experience. Synthesis, conceptual approach, and research agenda.", Recherche et Applications en Marketing, September 2022, vol. 37, no. 3, pp. 13-58
DOI : 10.1177/20515707221102684
Article
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YANG, X., M. GARNIER, "Rethinking the impact of interactive technologies on the retailing experience. Synthesis, conceptual approach, and research agenda.", Recherche et Applications en Marketing, September 2022, vol. 37, no. 3, pp. 13-58
DOI : 10.1177/20515707221102684
Academic conferences
- YANG, X., "Service robot vs. salesperson how consumers perceive product information from the frontline interaction", 2023