YIN Wenyan
PhD / Doctorat international, Marketing
Marketing
PhD / Doctorat international, Marketing
Wenyan Yin is an Assistant Professor of Marketing at NEOMA Business School. She received her Ph.D. in Marketing from LeBow College of Business at Drexel University. Her research mainly focuses on three topics: new technology in marketing, consumer well-being, and Word-of-Mouth. She is particularly interested in examining how new technology could enhance consumer well-being, such as healthy eating and financial planning. She has chaired symposia and presented her work at major academic conferences such as ACR, SCP, and AMTP. She also contributes to the research community as a reviewer for journals such as Service Science.
Areas of research
- New technologies
- Social media and WOM
- Consumer Well-Being
Recent academic contributions
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YIN, W., F. NUSRAT, Y. HUANG, "Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation during COVID-19", Health Marketing Quarterly, July-September 2022, vol. 40, no. 3, pp. 227-247
DOI : 10.1080/07359683.2022.2092254 - YIN, W., Y. HUANG, C. LAMBERTON, "Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation" in Association of Marketing Theory & Practice, 2022, Sandestin, Fl
Article
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YIN, W., F. NUSRAT, Y. HUANG, "Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation during COVID-19", Health Marketing Quarterly, July-September 2022, vol. 40, no. 3, pp. 227-247
DOI : 10.1080/07359683.2022.2092254
Academic conferences
- YIN, W., Y. HUANG, C. LAMBERTON, "Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation" in Association of Marketing Theory & Practice, 2022, Sandestin, Fl