YU Maxine
PhD, Organizational Behavior & Strategy, Management & Entrepreneurship
Strategy & Entrepreneurship
PhD, Organizational Behavior & Strategy, Management & Entrepreneurship
Maxine (Yinmiao) Yu is an Assistant Professor of Strategy and Entrepreneurship at NEOMA Business School. Maxine is interested in social evaluations of organizations in the context of negative events such as organizational misconduct. Her research explores the factors that contribute to variations in market actors' reactions to similar negative events and examines the implications of these discrepancies. Her work has been presented at major conferences in the management field including the Academy of Management Annual Meeting, the Strategic Management Society Annual Conference, and the European Group for Organizational Studies Annual International Colloquium.
Maxine teaches courses in Corporate Social Responsibility at NEOMA Business School. Besides her Ph.D. in Management from Imperial College London (U.K.), she holds an MSc in Business (Marketing) from the University of Warwick, an MS in Integrated Marketing Communications from Northwestern University, and an MRes in Business from Imperial College Business School.
Areas of research
- Misconduct and scandals
- Social evaluations
- Crisis and impression management
Recent academic contributions
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MISHINA, Y., M. YU, D. M. GOMULYA, "What A Surprise! Whether And How Evaluator Disagreement Dampens Expectancy Violations", Academy of Management Proceedings, vol. 2023, no. 1, 2023, London, United Kingdom
DOI : 10.5465/AMPROC.2023.14137abstract -
YU, M., "Damaged Goods in the Labor Market? How Performance Feedback Influences Employment of Wrongdoers", Academy of Management Proceedings, vol. 2022, no. 1, 2022
DOI : 10.5465/AMBPP.2022.223 -
YU, M., C. SILVESTRI, L. DONG, Y. MISHINA, "Safety in Numbers? How Reputation and Salience of Misconduct Change Group Size Effect on Punishment", Academy of Management Proceedings, vol. 2021, no. 1, pp. 14686, 2021, Online
DOI : 10.5465/AMBPP.2021.14686abstract
Academic conferences
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MISHINA, Y., M. YU, D. M. GOMULYA, "What A Surprise! Whether And How Evaluator Disagreement Dampens Expectancy Violations", Academy of Management Proceedings, vol. 2023, no. 1, 2023, London, United Kingdom
DOI : 10.5465/AMPROC.2023.14137abstract -
YU, M., "Damaged Goods in the Labor Market? How Performance Feedback Influences Employment of Wrongdoers", Academy of Management Proceedings, vol. 2022, no. 1, 2022
DOI : 10.5465/AMBPP.2022.223 - YU, M., "Damaged Goods in the Labor Market? How Social and Historical Aspirations Influence Organizational Decisions to Employ Actors with Misconduct Records" in 37th EGOS Colloquium, 2021, Amsterdam (Online), Netherlands
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YU, M., C. SILVESTRI, L. DONG, Y. MISHINA, "Safety in Numbers? How Reputation and Salience of Misconduct Change Group Size Effect on Punishment", Academy of Management Proceedings, vol. 2021, no. 1, pp. 14686, 2021, Online
DOI : 10.5465/AMBPP.2021.14686abstract - YU, M., "The Birth of Repeat Offenders: Historical Cases’ Legacies on Evaluations of Organizational Misconduct." in 36th EGOS Colloquium, 2020, Hamburg(Online), Germany