Executive MSc Business Development – China & Asia
BECOMING AN EXPERT IS A GAME-CHANGER
Ranking
1 st rank
2023 ranking of Best Masters, MS & MBA
37 th rank
Financial Time Executive Education "Open enrolment" worldwide ranking in 2024
Ranking
open popupBecome an expert in B-to-B negotiation, business development and complex sales
The Executive MSc in Business Development programme is designed for professionals who wants to expand their market and business negotiation skills with an international perspective in a challenging market environment. As a participant you will master how to tactically handle negotiations and manage major clients. Even as accomplished managers with strong communication skills, you will find that the EMBD offers additional advantages to further strengthen your skills:
- Improving persuasiveness, negotiation skills, and cross-country negotiation capabilities
- Enhancing influence, leadership, and conflict resolution
- Boosting personal branding, adaptability, and personal charisma
- Promoting innovation and creativity, improving decision-making quality, and strengthening customer relationships
- Facilitating personal development and managing complex situations
Four reasons to join the programme
Join NEOMA Business School, renowned for its excellence and innovative approach, and one of the exclusive 1% of international business schools with triple accreditation
A programme taught by top experts from leading business school NEOMA
A format adapted to professional activities
Improve persuasiveness, negotiation skills, and cross-country negotiation capabilities
Join a powerful network of over 76,000 alumni
Executive MSc and Specialised Masters BU Director at NEOMA Business School
Boosting your company’s growth and performance – that’s what our programme is all about!
It’s about learning soft skills, building your powers of persuasion and perfecting new techniques and approaches to complex negotiation.
NEOMA Business School is Qualiopi certified for the following categories of actions:
- Training activities
- Apprenticeship training
- Actions enabling the validation of acquired experience (VAE)
Curriculum
The Executive MSc in Business Development is designed for sales managers, key account managers, entrepreneurs, business development professionals, and business leaders. The high-value course aims to develop advanced international market communication and networking skills across various industries. Divided into four comprehensive modules, the gradually improves professional skills and leadership abilities, starting from fundamental customer management techniques to advanced strategic planning and leadership development.
MODULE 1 – FOUNDATION BUILDING: KEY ACCOUNT MANAGEMENT
Master the identification and management of key clients, establishing and maintaining crucial customer relationships to build a solid foundation in customer relationship management.
MODULE 2 – STRATEGIC DEEPENING: STRATEGIC ACCOUNT MANAGEMENT
Develop and implement strategic customer plans designed to drive long-term business growth and strengthen customer loyalty throughout your organisation.
MODULE 3 – MARKETING MASTERY
Acquire in-depth knowledge in market analysis, brand development, and innovative marketing strategies, positioning yourself as a key player in driving business development.
MODULE 4 – LEADERSHIP
Cultivate essential leadership skills, including effective team management, decision-making, and change management, preparing you to lead teams and organisations to lasting success.
Evaluation methods
You will be assessed in the following ways:
Written and oral assessment:
- Professional Simulations
- Role play – Negotiation
- Practical case studies
How to apply?
For more information about the programme and on how to apply for the Executive MSc Business Development, please contact our recruitment team.
For more information, contact our international team:
Tong HAN
Asia and ChinaRepresentative NEOMA Executive MSc Business Development (EMBD)
han.tong@ext.neoma-bs.frRanking
1 st rank
2023 ranking of Best Masters, MS & MBA
th rank Sales, Commercial Negotiation & Business Development category37 th rank
Financial Time Executive Education "Open enrolment" worldwide ranking in 2024