NEOMA's world

Navigating conflicting ideas: collaboration in the digital age

The digitalisation of the company is changing the way professionals work and interact with each other. Research.

The virtual agents that pass unseen

Virtual agents are smart, AI-derived digital entities… and they’re spreading rapidly. How will they develop?

Captor, master, stalker, seducer: the four deadly sins of smart objects

Consumers who reject smart objects and services lump them together as negative social figures.

The positive impact of AI and data on supply chain sustainability

How a data-driven culture and the adoption of AI technologies act as a catalyst to boost corporate sustainability?

NEOMAtinées: creating synergies between research and businesses

A new meeting point for highlighting the positive impact of academic research on businesses

Crowdsourcing: the potency of letting participants choose their own reward

A solution to improve the quality of contributions, according to a NEOMA researcher.

Crowdsourcing: what’s the optimum monetary reward for attracting top participants?

How to adjust the size of the reward to boost participation and quality of the suggestions submitted to companies?

Digital or ecological: do you have to choose?

A study has shown how adopting these two transformations in tandem benefits a company’s performance.

Marianna Russo receives the EEX Group Excellence Award

With this award, European Energy Exchange (EEX) distinguish impactful research papers.

Boost your business: play games with your employees!

Offering employees game-like experience on mobile devices is good for employee engagement and turnover.

Coopetition and innovation: managers hold the key to success

Companies need ambidextrous managers who can make the most of pooled resources.

Ana Colovic published in PAR, a five-star listed journal

NEOMA professor's article dedicated to post COVID solutions published in Public Administration Review.

Solving complex problems: 2022 DySES Conference at NEOMA

On 5 to 7 October, 2022, NEOMA Rouen campus welcomed international academics and professionals.

Innovation and development: how to protect your ideas from theft?

The "internal link strategy" to protect yourself from knowledge theft and strengthen your performance. Video

Crowdsourcing : how can you improve the creativity of the crowd ?

Under what conditions can crowdsourcing generate real innovations?

Innovation, the key to competitiveness in business services

Being innovative: the key to long-term competitiveness in Professional Services industry

Environmental innovations challenged by their own uses: the example of bioplastics

Based on what criteria can we be certain that an innovation is environmentally beneficial?

A short decision-making guide on launching a mobile application

Deploy a launch strategy adapted to your company

Forecasting the influence social networks on demand: The Matrix case

Managers must develop new approaches to anticipate demand. Red pill or blue pill?

Digitalisation and new entrants: what is the impact on banks?

Retailers, telephone operators, GAFA: new players are pushing banks to adapt.

Outside-in open innovation and performance: 3 stars paper by Mehdi BAGHERZADEH NIRI

Open Innovation in Businesses: A Project-Level Approach