International Master in Luxury Management NEOMA – POLIMI Graduate School of Management

Programme objectives

Students have the opportunity to gain hands-on knowledge of the major aspects of luxury management.

They are in close contact with major luxury companies thanks to the unique partnership with the PRADA Group.

The mission of the programme is to train experts and managers in the luxury sector who have a comprehensive vision of the value chain and can control brand management from design to distribution.

The educational goals are:

• Master the luxury sector’s environment: stakeholders, activities, interactions
• Operate efficiently in global and cross-cultural contexts
• Mobilise oneself and others for a common objective
• Think creatively and develop added value on work processes and projects

At NEOMA Business School from October to February:

This phase gives students an overview of the competitive structure and business models in the Luxury sector, focusing on the key values of luxury assets. Students learn to understand value creation foundation and discover the fundamentals of luxury management and leadership before moving onto luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets).

At POLIMI Graduate School of Management, from February to July:

Students explore value creation and delivery. They work on managing value in production and transforming cultural products into luxury products and collections and employing superior craftsmanship to create outstanding products. Students also study how to convey the luxury experience through communication and retail (digital communication, product and collection design, operations and quality management, supply chain and purchasing management, channel and retail management, and communication and promotion).

Skills sets

The programme MSc International Master in Luxury Management, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

The dual international experience

Students accrue experience in two complementary countries renowned for their expertise in the field of luxury: France and Italy. They step right into the special environment of the luxury industry, relying on the core expertise of both schools: leadership and management provided by NEOMA and production and product transformation provided by POLIMI Graduate School of Management.

Paris Study Tour

This is a unique, one week opportunity to attend master classes taught by luxury industry professionals where students are exposed to different luxury sectors (fashion, perfumes and cosmetics, jewellery, watches and hospitality) and different aspects of the business (retail, merchandising, product creation, etc.).

Immersion in champagne ecosystem

During the first semester in Reims, the champagne capital of the world, students develop a thorough understanding of this sector through project work, company visits and conferences hosted by professionals.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc International master in Luxury Management is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The programme trains specialist managers in the luxury industry for senior positions in luxury goods companies.

Targeted professions

A few of the possible jobs that students can aim for:

• Product & Brand Manager
• Retail Merchandising Manager
• Management Controller
• Packaging and Development Manager

Performance indicators

100%

Professional immersion¹

< 1 month

Average time to secure employment²

100%

Employment rate
at 6 months

100%

Graduation rate

Sources: ¹ Course data 2022-2023 | ² Graduate Employment Survey 2021 & 2022 | ³ Jury 2020-2021

Eligibility

• 4-year Bachelor’s degree (business and management, economics, engineering…)
• 3-year Bachelor’s degree + 1 year of professional experience
• Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to know the scores required for each test.

Admissions process

• Complete the online application: apply.neoma-bs.fr
• Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
• Candidates who meet the admissions requirements will be asked to complete a deferred interview
• Admissions results are sent by email within two weeks of the interview.

Application fee: €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

The IMLUX programme hosts international students from a wide range of academic and geographical backgrounds. However, they all share a passion for luxury. You must explain why you are applying for this programme and why it is in line with your career.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.