XU Juan

Grace XU is an Assistant Professor in Marketing at NEOMA Business School. She obtains her PhD in Marketing from Eindhoven University of Technology, the Netherlands. She has been a visiting research at Copenhagen Business School, Denmark. She teaches Marketing Management and Marketing Research Methods. Her current research interests are focused on salespeople’s decision-making in solution selling/uncertain sales market and dynamic sales process analysis. She is also interested in salespeople’ s decision-making process and sales forecasting in B2B solution selling context with the contingencies of human intelligence and artificial intelligence. Her research works have been accepted or are forthcoming in prestigious international journals such as Journal of Marketing, Industrial Marketing Management. Her research works have been presented in major conferences, such as American Marketing Association (AMA), Institute for the Study of Business Markets (ISBM), and European Marketing Academy (EMAC)