MSc Business Analytics

Programme objectives

The MSc in Business Analytics prepares students for positions that require data-driven and evidence-based decision-making. Taught by experienced professionals and an internationally recognised faculty, students will learn how to apply the latest academic thinking, along with analytical and computing tools, to make informed business decisions.

The curriculum is organised in intensive weekly modules. Mornings are spent on theory, while afternoons are devoted to workshops and practice.

During the course, students will acquire the following skills:

• A strategic understanding of business analytics and an awareness of the relationships between this discipline and other areas of business, enabling holistic judgments when analysing business situations.
• Critical thinking skills and the ability to make intellectual connections between quantitative and qualitative tools and contexts to effectively solve problems, make decisions, and develop new business opportunities, thereby strategically navigating the complex demands of today’s dynamic business environments.
• Effective communication skills, using business-specific terminology in written and verbal forms and the know-how to facilitate information flow in various organisational, social and intercultural contexts.
• Interpersonal and leadership skills essential to becoming highly effective business managers and leaders, as well as greater self-awareness, curiosity, visionary and strategic thinking, teamwork, reflection and knowledge transfer skills.
• Ethical reasoning skills, an understanding of social, civic, and professional responsibilities and the desire to add value to society.

Skills sets

The programme MSc Business Analytics, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Master data analytics

Explore data analysis across finance, marketing, and supply chain management, including data privacy and ethics.

Master analytics processes through courses such as Business Analytics & Strategy and Machine Learning & AI for Business to make a solid impact on organisational strategy.

A combination of innovative technical and managerial skills

Strengthen your communication, adaptability, critical thinking, and collaborative skills to effectively present findings. Adapt to evolving technologies, learn to solve problems, tackle challenges, and collaborate with stakeholders to achieve organisational objectives.

Earn globally recognised certifications

Elevate your profile and stand out in the competitive landscape with NEOMA’s foundational preparation for the IIBA® – CBDA certification exam. Upon meeting the criteria set by the International Institute of Business Analysis, showcase your expertise in business data analytics and become the go-to professional for organisations in search of top-tier skills.

Double degree option*

Thanks to NEOMA’s partnership with Elon University, students can pursue a double degree for the MSc Business Analytics. This is an excellent opportunity for students to increase their intercultural skills and understanding of global business as they live and study in two countries in one year, starting at NEOMA Business School in France in the fall and continuing to Elon University’s Martha & Spencer Love School of Business in the United States in spring.

*Selective option – places for this double degree are limited

Partnerships

Students will have the opportunity to work with industry and business professionals in various ways, such as through group consulting projects, dissertations, guest lectures and career exploration treks.

Professional experience (4-to-6 months)

The programme includes an internship or other practical experience (fixed-term contract, permanent contract, business start-up, etc.) where theories and skills are applied in a professional environment. Students are free to complete their professional experience in France or abroad, subject to approval by the internship director and based on its relevance to the programme and course content.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

To learn more about the MSc Business Analytics in detail, please download the programme brochure.

Evaluation methods

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI MSc Business Analytics is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

• • Percentage of students sitting final examinations*: 100%
  • Graduation rate*: 100%

Source : ^*Degree Rewarding Committee Report for the 2022-2023 year

Careers

Take your career to the next level:

The MSc Business Analytics creates thoughtful, skilled managers and analysts who transform data into usable, value-adding business decisions.

Opportunities for business analysts have dramatically increased as major organisations have adopted data-driven and technology-focused strategies.

Students will graduate with the skills businesses need to leverage, manage, and develop data-driven solutions. MSc Business Analytics graduates will be ideal candidates for positions as in-house experts, managers or independent consultants.

Targeted careers

As business analytics specialists, graduates can work in any industry. They can specialise in a particular industry such as banking or energy, or they may also work in a specific area of B2B marketing or supply chain management.

For example, graduates can find career opportunities as:

• Data Analysts in marketing: market research, social data, sales & delivery analytics, product analytics, etc.
• Financial Data Analysts
• Supply Chain or Operation Data Analysts
• Business Analytics Consultants: data visualisation, data management, and more.

Performance indicators

100%

Professional immersion¹

1 month

Average time to secure employment²

91%

Employment rate
at 6 months²

100%

Percentage of graduates entering targeted professions³

Sources: ¹ Course data 2022-2023 | ² Graduate Employment Survey 2021 & 2022 | ³ Graduate Survey 2022

Admissions Requirements

1-year course:

• Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
• Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

• Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

• Complete the online application: apply.neoma-bs.fr
• Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
• Candidates who meet the admissions requirements will be asked to complete a deferred interview
• Admissions results are sent by email within two weeks of the interview.

Application fee: €100

Admissions calendar

Applications are accepted on a rolling basis, from September with a final deadline for submissions in mid-July. Applicants will be informed of the admission jury’s decision within two weeks of the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

The MSc Business Analytics welcomes students from a wide range of degrees (economics, business, engineering, psychology, geography, sociology, political science, etc.) who are willing and able to take up complex challenges.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

Develop your skills in independent, critical thinking and effective communication

Empower your career trajectory thanks to career & personal development workshops

Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

• Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
• Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina BASTOUNIS

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.