Sawsen Clément is an Associate Professor of economics and marketing management. Holder of a DEA in International Economics, she graduated from the University of Paris I. She is now a lecturer at Neoma Business School in Reims as well as at a hospitality school, where develops strong links with the Culinary Institute of America at Hyde Park in New York. Sawsen has served as the director of the International Master in Luxury Management at NEOMA BS. She teaches about consumer behavior, brand and innovation themes, and has taught “Experiential Marketing and the luxury Post Modern consumer”. As a subscriber of funny learning, she cultivates and practices educational innovation.