Pascale GUCESKI teaches Marketing Management at NEOMA Business School. She is a graduate of Toulouse Business School and holds a DESS Marketing from IAE Aix-en-Provence. She has 15 years of professional experience in marketing within major international consumer groups (Colgate Palmolive, Bel, Intersnack), before working as a marketing strategy consultant for SMEs.She is the author of the book Le tour du Marketing en 12 étapes, Dunod, 2010 and has also contributed to the book Marketing Management by P.Kotler, K.Keller and D. Manceau, 14th edition, Person Education, 2012 and to the book Marketing Management Kotler, Keller, Manceau Hemonnet,16th edition, Pearson Education, 2019.